00323nas a2200097   4500008004100000245003300041210002800074260005200102100002000154856005100174       2008                        eng d00aThe Janez Jan{\v s}a Project0 aJanez Jan v s a Project  aLjubljana ; BerlinbModerna galerija ; Revolver1 aLukan, Bla\v, z  uhttp://www.aksioma.org/sec/texts/eng_lukan.pdf02396nas a2200205   4500008004100000245003300041210002800074300001000102490000600112520186600118653001601984653001302000653002102013653002402034653001302058653002402071653002702095100002002122856004802142       2008                        eng d00aThe Janez Jan{\v s}a Project0 aJanez Jan v s a Project  a71-860 v13 a<p>The renaming of three Slovene artists as Janez Jan{\v s}a, the prime minister of Slovenia, incites a number of thoughts. Although this was an intimate act not promoted in public, it is a fact that the renaming was done by three (conceptual) artists. With this act they have produced a series that points not so much to the name taken or the deed itself, but, rather, to its own meaning and effect. This series leads to the disappearance or emptying of the subject, to desubjectivisation; with its stringing into infinity, the series creates a sequence of empty signifiers, which then can be filled arbitrarily with new content. At issue here is not the disappearance of Emil Hrvatin, {\v Z}iga Kari{\v z} and Davide Grassi, as the artists were named before, but the disappearance of Janez Jan{\v s}a as the most renowned holder of the name. Therefore, the aim – non-conceptualised or collateral – of this act of renaming has been to undermine the existing ideological, economic and political power of the holder by sacrificing one’s own intimate identity, as well as one’s own artistic and public identity. The artists have reached this goal through a strategy of subversive affirmation, which exploits the media effect of the renaming: the media cover this non-event on the basis of a certain automatism and thus generate a series of productive collisions. Apart from its almost physical character, the Janez Jan{\v s}a Project is also a media or mediated event par excellence, and it has been actually and fully realised only in forms of media representation. Its three manifestations – the intimate, or identity; the public, or political-performative; and the media, or mediated – can be best understood in the framework of contemporary biopolitics: the performance by the three artists is a form of their biopolitical self-representation.</p>10abiopolitics10aidentity10aJanez Jan{\v s}a10aover-identification10arenaming10aself-representation10asubversive affirmation1 aLukan, Bla\v, z  uhttp://www.scripta-bulgarica.eu/en/node/582