@article {Милева2001, title = {Езикови модели за постигане на атрактивност в чешката и българската {\quotedblbase}жълта преса{\textquotedblleft}}, journal = {Съпоставително езикознание / Сопоставительное языкознание / Contrastive linguistics}, volume = {26}, year = {2001}, pages = {22{\textendash}32}, abstract = {The author points out that, in spite of its bad reputation, the {\quotedblbase}yellow press{\textquotedblleft} deserves the attention of linguists and offers her own observation on the linguistic means aimed at achieving attractiveness in its texts. The analysis is based on material from the tabloids published in the Czech Republic and in Bulgaria.}, author = {Милева, Силвия} }